Effective Date: June 2026

Dirty Hooker Fishing Gear ("Dirty Hooker Fishing Gear," "we," "our," or "us") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, make a purchase, sign up for emails or text messages, participate in promotions, or otherwise interact with us.

By using our website, you agree to the collection and use of information as described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide, including your name, billing and shipping addresses, email address, phone number, payment information, purchase history, customer service communications, and information submitted through forms, promotions, surveys, contests, or other interactions with our website.

We may also automatically collect certain information when you visit our website, including your IP address, browser type, device information, pages viewed, shopping activity, referral sources, and cookie or analytics data.

How We Use Your Information

We use your information to process and fulfill orders, provide customer service, process returns and exchanges, send order confirmations and shipping updates, respond to questions and requests, improve our website and customer experience, prevent fraud and unauthorized transactions, administer promotions, contests, surveys, and giveaways, and send marketing emails, text messages, and promotional offers where permitted by law.

Information We Share

We do not sell your personal information.

We may share your information with trusted third-party service providers that help us operate our business, including Shopify, payment processors, shipping carriers, email and SMS marketing platforms, analytics providers, fraud prevention services, and other vendors necessary to operate our website and fulfill customer orders.

We may also disclose information when required by law, to comply with legal obligations, protect our rights and property, prevent fraud, enforce our policies, or protect the safety of our customers and business operations.

In the event of a merger, acquisition, sale of assets, or business transfer, customer information may be transferred as part of that transaction.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve your shopping experience, remember your preferences, analyze website traffic, measure marketing effectiveness, and provide relevant advertising.

We may use services such as Google Analytics, Meta (Facebook and Instagram), Shopify, and other advertising and analytics partners that use cookies and similar technologies to help us understand how visitors use our website and interact with our marketing.

You may manage cookie preferences through our cookie consent banner or through your browser settings. Please note that disabling cookies may affect the functionality of certain features of our website.

Marketing Communications

If you subscribe to our email or text message marketing programs, we may send promotional messages, product announcements, special offers, and updates about Dirty Hooker Fishing Gear.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

You may opt out of marketing text messages at any time by replying STOP to any marketing text message. Message and data rates may apply.

Your Privacy Choices

Depending on your location and applicable law, you may have the right to request access to, correction of, or deletion of your personal information.

To submit a privacy-related request, please contact us using the information provided below.

We will respond to applicable requests within the timeframe required by law.

California Privacy Rights

California residents may have additional privacy rights under applicable California privacy laws. Eligible consumers may request information regarding the categories of personal information we collect, request deletion of personal information, or request correction of inaccurate information, subject to applicable exceptions and legal requirements.

Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. If we become aware that personal information has been collected from a child under 13, we will take reasonable steps to delete such information.

Data Security

We take reasonable administrative, technical, and physical measures designed to protect the personal information we collect. However, no method of transmission over the Internet or electronic storage system can be guaranteed to be completely secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our website following any changes constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Dirty Hooker Fishing Gear

Email: info@dirtyhookerfishing.com

Phone/Text: 941-244-0628

Customer Service Hours:
Monday – Friday
9:00 AM – 5:00 PM EST